There was a great recent mailing from JR Clancy explaining 3 Phase power.. and it's a great primer / refresher for those of us who play with big power.
Each phase of current coming out of the generator changes in magnitude, increasing as the magnet and coil get closer, and falling as the magnet and coil get further apart. At the mid-point of its rotation, the output of the coil is zero. As it travels past this point to the opposite side of the generator, the output of the coil goes negative (i.e. generating a strong current in the opposite polarity).
When the output of a single coil is zero, it doesn't have much power to do work- this could be a problem when we are lifting a load and require constant torque to maintain control. In a three-phase system, the magnetic fields generated by the coils are constantly pulling on tile rotor (the moving part of the motor). The three phases share the load and provide a uniform amount of work, allowing us to safely control hoisted loads.
More great information about power and various types of electricity along with neat animated gif's can be seen at http://www.animations.physics.unsw.edu.au//jw/electricmotors.html#three